Ranbir Kapoor has now been added to TAG Heuer's alluring list of sports and celebrity ambassadors. The association with the biggest youth icon of India will surely give a great push to the Swiss watchmaker's position in the market.

The actor signed a long term partnership with the brand as its Brand Ambassador while it unveiled its global campaign in India - DON’T CRACK UNDER PRESSURE. Best known for breaking rules, the brand is synonymous to ground breaking innovation. 'Don’t crack under pressure' asserts the powerful truth that achievement is due as much to mental strength as to physical capabilities. 

Ranbir sporting TAG Heuer Carrera Calibre 1887 Ceramic Bezel Black Dial Black Leather Strap

“Far more than a claim, it is a powerful mindset,” said TAG Heuer CEO Stephane Linder. “Those who know TAG Heuer may recognize the motto, a tribute to an early 90’s campaign which for many remains the most archetypal expression of TAG Heuer’s unbreakable determination. The campaign captures the mental strength of our Dream Team, athletes and partners, who reflect the values of the TAG Heuer shield. In India, we are proud to have two of the best names in Bollywood sporting TAG Heuer and we see a great future with them in the coming years.” 

“TAG Heuer has always been one of my dreams,” said Ranbir Kapoor. “It started when I was really young, it was the first watch I wanted to own in my life. I really have to pinch myself to believe that I am part of the TAG Heuer family. I think TAG Heuer stands for the four principle P’s that is prestige, precision, passion and performance. I think that is something we all and especially I can identify with.”