The well-travelled Indians are no stranger to HUGO BOSS which entered India in partnership with a retail company a decade ago. Now the brand marks a significant milestone with the launch of HUGO’s the first global flagship store in the IMEA & CIS region, at DLF Avenue Saket. 

HUGO is a label with a clear point of view. Denim-led in its DNA, it draws from the energy of street culture and the uninhibited aesthetic of the early 2000s to deliver a vision of modern luxury that is expressive and unapologetically young. 

The DLF Avenue flagship, spanning 1,242 sq. ft., is designed to make that identity tangible. The store’s interiors draw on the essence of blue; denim-led textures giving way to contemporary industrial detailing, to create a space that functions as a cultural destination as much as a retail one. For India’s next generation of style leaders, it is built to be a place worth arriving at.

Address: Ground Floor, DLF Avenue, New Delhi

Enquiries: +91 9315716711