Wednesday, 24 September 2014 22:28

Swarovski opens three new stores

Swarovski has launched 3 new stores over the last two months in Kanpur, Ludhiana and Mangalore. While Ludhiana was launched early July, Kanpur and Mangalore are recent additions that launched in August.  These emerging cities witness the opening of the first Swarovski stand alone boutique. With the launch of these stores Swarovski’s presence is spread across 30 multi-brand stores, 38 Swarovski Boutiques and 16 outposts in Shopper’s Stop.

Swarovski Store in Ludhiana

Each of these stores follow the design story adopted by Swarovski in 2008 when they joined forces with the famous designer Tokujin Yoshioka who gave the creative inspiration for the enchanting retail architecture of Swarovski’s stores. The concept embraces a ‘Crystal Forest’ theme, highlighting the infinite possibilities of crystal and illustrates the company’s deep affinity with nature.

Inside the boutique, the Crystal Forest becomes a huge relief wall consisting of a myriad of sparkling prisms creating a heaven of harmony and reflections that will delight consumers. As a key element of the boutique placed in the facade, a chandelier looks like a visualization of the future and expresses the poetry of Swarovski. Tokujin Yoshioka also designed all shop elements from the free standing and wall mounted showcases, to the innovative lighting design (LED) creating optical effects of infinite reflections, intensifying the feeling of light and space.

 

 

 

 

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