The launch of Phantom in 2003 marked a new beginning for Rolls-Royce Motor Cars. Twelve years later, after the introduction of successful new models like Ghost and Wraith, Rolls-Royce has now reached another seminal moment in its 111-year journey.

The luxury automobile giant announced that the development of an all-new Rolls-Royce with “exceptional presence, elegance and purpose”. Some of the most notable features of which shall be the ability to cross any terrain, meets the costumers’ contemporary lifestyle expectations, a high body with an all-new aluminium architecture- all this characterizing a unique new motor car worthy of carrying the Spirit of Ecstasy into the future.

Chief Executive of Rolls-Royce Motor Cars, Torsten Mueller-Oetvoes said, “I am proud to confirm that Rolls-Royce Motor Cars is developing an all-new, high-bodied Rolls-Royce designed to satisfy the contemporary, highly mobile lifestyles of our discerning clients around the world.  I am confident that this new Rolls-Royce will fully deliver on our brand’s promise of supreme luxury while at the same time being Effortless ... Everywhere”.

Torsten Mueller-Oetvoes, Chief Executive, Rolls-Royce Motor Cars