Thursday, 12 July 2018 13:19

Chile will be exporting Kiwi fruit to India

We had the opportunity to listen to Kavita Devgan speak yesterday at the launch of Kiwi fruits from Chile. The Chileans are tapping into the growing market for Indians whose taste for fruits or anything new that is fruity and fresh is growing by the day.  Kavita was one of the speaker at the launch along with chef Sanjeev Kapoor and Carolina Vasquez, Commercial Director of ProChile in India Charif Christian Carvajal, the Marketing Director for Asia of the Chilean Fruit Exporters Association (ASOEX) among others. She is a celebrity nutritionist and author advising many through her regular columns. One of the most interesting aspect she mentioned about the fruit was that many of us are not aware that you can eat the skin of the fruit after scrubbing it well, "I eat the skin and it is full of health properties," she said listing a lengthy description of the properties the fruit provided she also added that it was a happy fruit and good for skin and digestives.

Chile will be promoting for the first time in India in a strategic manner to catch the growing uban audience who love the exotic fruit. According to World’s Top Exports report 2018, Chile was one of the top five countries in the world with $188 million kiwifruit exports in 2017. India imported 5,309 MT of Chilean kiwifruit 2017-2018.

Chilean Fruit Exporters Association (ASOEX), the Chilean Kiwifruit Committee and the Ministry of Agriculture of Chile, through the Fund for the Promotion of Agroforestry Exports, administered by ProChile will be doing the promotional campaign in India this season. The campaign is also being supported by three leading fresh produce importing companies from India - Aayush Impex, IG International and NGK Trading.

Charif Christian Carvajal, "This is the first time that the Chilean fruit industry will undertake promotional campaign in the India market. This campaign includes the participation and financing of producers and exporters of Chilean kiwifruit that export to this market,and for the first time, the promotional efforts will include economic contributions from the major importers and distributors of kiwifruit in the Indian market."

Over the years, India has emerged as one of the fastest growing markets for Kiwifruit. This is primarily due to the Indian fruit market’s demand for exotic fruits that has seen an upward trend because of a prospering urban class, an enhanced exposure to the cultures of different countries, and a rising demography of health-conscious people. SS Associates, a Gurgaon based food marketing consultancy firm will implement the promotional strategy.

 

 

Jumeirah Group introduces the newly opened  - Zabeel House by Jumeirah during its road show in India

Jumeirah Group introduces the newly opened - Zabeel House by Jumeirah during its road show in India

18 October 2018

It’s the season for travel roadshows in India and you can't miss it if you want to travel and know the enticing packages that...

Stir up your wardrobe this season Love Moschino is now in Delhi

Stir up your wardrobe this season Love Moschino is now in Delhi

11 October 2018

The iconic Italian luxury brand Love Moschino opened up its stylish doors for the style conscious people of Delhi last week a...

Sorrento at Shangri-La’s – Eros Hotel, New Delhi is buzzing with its new menu

Sorrento at Shangri-La’s – Eros Hotel, New Delhi is buzzing with its new menu

10 October 2018

Sorrento Shangri-La’s - Eros Hotel, New Delhi has introduced a new menu much to the delight of its patrons and the already li...

Sunil Mehra introduces a shoe lounge at his studio in Gurgaon

Sunil Mehra introduces a shoe lounge at his studio in Gurgaon

08 October 2018

In his artistically done up studio filled with Indian artifacts, paintings and stunning wall-decor bespoke menswear designer...

Hello ChaoBella you were delicious

Hello ChaoBella you were delicious

01 October 2018

So you have Chinese on your mind but your heart is also singing Italian. If you are a Delhite this is one feeling you know wh...

Ferrari Portofino debuts in New Delhi in all its beauty

Ferrari Portofino debuts in New Delhi in all its beauty

29 September 2018

Happy days for the street of Delhi are here as Italian luxury car brand Ferrari launched for the first time in India, the Fer...

NYKAA LUXE OPENS AT THE CHANAKYA, NEW DELHI

NYKAA LUXE OPENS AT THE CHANAKYA, NEW DELHI

19 September 2018

Move over Sephora, Nykaa Luxe is here armed with its astounding artillery of beauty weapons that Indian women are going crazy...

Flavours of Yangtze at the Eros Hotel, Delhi

Flavours of Yangtze at the Eros Hotel, Delhi

17 September 2018

Most of us have Chinese food to our hearts content whether it's at a party, wedding or just take-aways. Once in while you do...

Enchanting Royal Fables season10 at the Mansion, Hyatt Regency, Delhi

Enchanting Royal Fables season10 at the Mansion, Hyatt Regency, Delhi

17 September 2018

Beautifully lit and executed with colours of happiness and grandeur The Milestone 10th Edition of The Royal Fables at the Hya...

Glenfiddich host World’s Most Experimental Bartender in Delhi

Glenfiddich host World’s Most Experimental Bartender in Delhi

09 September 2018

It was an evening of fun yet serious competition as Glenfiddich hosted the third season of the World’s Most Experimental Bart...