It was a ladies afternoon at Zoya’s exquisite diamond boutique in Greater Kailash, New Delhi. Endless chatter, breathtaking jewellery designs and delicious food marked the preview of Zoya’s latest collection entitled ‘Fire’ and its first ever TVC.

The guests enjoyed the beautiful designs with champagne at the event hosted by Zoya’s Luxury consultant, Ms Nisha JamVwal, who also threw some light on what makes Zoya different than other jewellery brands. Sangeeta Deewan, the designer of the collection, shared the inspiration and stories behind some of the show-stopper pieces of ‘Fire’.

Drawing inspiration from various sources like the Sun, the Moon, the Olympic torch, the flame of a candle, the collection uses different artistic techniques from different parts of India and the world. The designs are such that you just have to take a second look to grasp the beauty and story of it. Yet they are simple enough to be worn on any occasion.

The intricate detailing and remarkable finishing of the products sets Zoya apart from the others. A fierce mix of colours, unusual stones like citrin and overlapping designing techniques is what makes Fire a work of understated elegance.