Iconic Italian luxury carmaker Maserati has announced its entry into South India by inaugurating its dealership in Bengaluru/Karnataka, in partnership with Jubilant AutoWorks Pvt Ltd. It has chosen South India as its first dealership while in India it will be its second. The state-of-the-art showroom located at MG Road in Bengaluru is in line with Maserati’s global standards, equipped with modern facilities, and ample space to display six Maserati models.

The dealership offers sales and servicing for Maserati’s full range of two-door and four-door luxury and sports cars in South India. The premium showroom showcases an exclusive collection of iconic Maserati models: the Trident brand’s flagship - the Quattroporte, its latest E-segment sedan – the Ghibli, as well as the sports coupe and cabriolet – the Maserati GranTurismo and GranCabrio. The showroom will also have a high class visitor lounge, which introduces clients to the Maserati’s history and houses a special section for exclusive Maserati merchandising items as well as a configurator area where clients can customize their new vehicle. This, along with internationally trained sales and service personnel, is set to provide clients in South India with an ownership experience befitting of the Maserati name. The dealership caters to other southern markets with dedicated sales managers at Chennai, Hyderabad and Kochi within the region.

Marking the occasion, Bojan Jankulovski, Head of Operations for India, said “As part of its over 100 years of heritage, exclusivity and sophistication with a generous dash of Italianity, are embedded in Maserati’s genes. We believe that the southern market, and Bengaluru especially, is embedded in a culture that understands and appreciates luxury, thus holding immense potential for a brand like ours.”

“The southern part of India has witnessed a strong growth in luxury car sales, which makes it clear that having a representation in the area is now a necessity for Maserati.

Commenting on the alliance, K. Subramanian, Director of Jubilant Autoworks Pvt. Ltd. said, “The legendary Trident brand from Italy has garnered a lot of attention among car enthusiasts prior to its launch in South India. We are devoted to serving Maserati customers with a superlative experience that reflects this lineage, building a strong sales and service team for managing all aspects of the retail operations.”

Maserati had announced its re-entry into the Indian market in synergy with Fiat Chrysler Automobiles India (FCAI) earlier this year. The next dealership launch is scheduled for Mumbai later this month.