If it’s Gucci it has to be exotic. The iconic brand’s new advertising campaign for pre-fall 2016 takes a leaf from the tropical with beautiful white long-necked flamingos hanging around with a group of models wearing metallic silver skirt, shimmering gold gloves and shoes, dresses that have flirty and flouncy sleeves in girly pink with high heels decorated with pink lips and jackets with floral motif.

It is flora and fauna on retro looking flared pants, with images that are so fluid, chaotic with a cluttered wonderland where some of the seemed to be oblivious while reading along a stack of books. It’s vibrant and eccentric. Take a look at the video to know why it is intriguing and compelling.

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Photographer/Director: Glen Luchford

Set Designer: Gideon Ponte