Fancy styling that Gucci jacket with your own creativity? Walk straight into the brands store and give a free rein to your imagination.

Now you can DIY (Do It Yourself) with Gucci menswear to style your own personalised option at the Mumbai Gucci boutique. This is the brand's  move into its next phase with a diversification of personalisation options for its customers. It will enable customers of the House to express themselves through the personalisation of selected products.

 A dedicated area will showcase the DIY service. The project is very close to the heart of Creative Director Alessandro Michele. With roots in his love of the British punk attitude, his philosophy is that the way you dress is an expression of your personality, and that men and women should feel free to enjoy self-expression.

The men’s products available for customisation are extensive and signal a fresh commitment from the House to tailoring. All jackets are fully-canvassed, and there are several silhouettes for day and evening wear for jackets, blazers, tuxedos and coats. One can choose from a wide range of fabrics and buttons, as well as from a host of monogram lettering options. Key to the process is the selection of linings, and the label is producing a variety of bright patterns in silk foulard to choose from – these designs can be used for both jacket linings and trouser waistbands.

There is also the eveningwear, where  red carpet inspirations are available to customers for the first time. So what are you waiting for? Go show off your own creativity to come out all dressed to woo that red carpet.

The DIY service is available at the Gucci, Galleria store in Mumbai