Move over Sephora, Nykaa Luxe is here armed with its astounding artillery of beauty weapons that Indian women are going crazy over. Founded by Falguni Nayar the brand is visible all over having opened 22 stores across India in two formats - Nykaa Luxe and Nykaa On Trend  since 2015.

The Nykaa Luxe store that opened recently at the swanky Chankakya Mall  is spread over 2,500 sq.feet and offers a unique set of luxe brands across makeup, skincare and fragrances, including M.A.C Cosmetics, Estée Lauder, Bobbi Brown, Clinique, Christian Dior, Guerlain, Givenchy, Forest Essentials and Kama Ayurveda. As an exclusive offering, the store showcased for the first time a shop-in-shop experience from Jo Malone London and Tom Ford as well as the entire range of Huda Beauty products. Also available at the store is Nykaa Beauty, the in-house portfolio of beauty products across cosmetics, naturals, bath & body and fragrances.

This new retail concept resembles a luxurious beauty lounge. Focused on experientials, the signature feature of the store is the 100 sq. foot horseshoe shaped vanity area where customers can touch and feel products for a first-hand experience. Also featured is a dedicated social media section framed by the inspirational LED sign 'Led by Dreams’. The store will regularly present new collections, preview offers, and host makeovers and exclusive reveals as unique experiences for customers. It's a beauty haven that literally seduces the modern women independent who are capable of earning and stocking their boudoir with the best from the beauty industry.