Even as the chill in the air grew a bit stronger by the minute the excitement at the well manicured lawns of H E the Ambassador of Denmark, Freddy Svane's residence in Delhi could not be contained. Skagen Denmark was celebrating its 30th anniversary and the garden was buzzing with specially invited guests to see the showcase of the new line of jewellery debuting for the first time in Delhi.

The Fossil Group owned Skagen Denmark already sells its watches in the Indian market. The brand is known for its simplicity but purposeful designs that are modern and minimalist.

Skagen jewelry is reflective of the Scandinavian style – naturally modern, functional and simple. The collection took inspiration from elemental delights brought around with the onset of seasons and nature, the color palette of each collection is unique to their time of the year. Ranging from delicate rings to earrings to necklaces to bracelets, the all - new jewelry collections represent eternal beauty.

Anita Vogel, Brand Director, Skagen Denmark – Asia Pacific said, “Skagen Denmark is today creating watches and jewelry with the design principle of Hygge and minimalist design. “Hygge” is a concept that is only known to Danes – it is representative of how you feel in a moment you want to last forever. We are happy to bring our Jewelry to India that is based on simplicity -- capturing only what's truly essential in an uncomplicated, great-looking way”

The guests enjoyed the launch with some tastiest signature Danish and Indian cuisine served piping hot and amped up with the excitement of DIY experience of a dessert station

Ambassador of Denmark Freddy Svane, Anita Vogel, Brand Director and Johnson Verghese, M D of Skagen Denmark