Known simply as Jas to friends, family and Delhi’s party circuit, the former model  and actor now turns an entrepreneur with the launch of his label “Jas Arora”- hopefully filling a conspicuous gap in men’s dressing in Indian fashion. He brings forth bespoke modern craft at the newly launched JW Marriott, Aerocity, New Delhi, which is spread over a luxurious 5,000 square feet.

You can walk into this luxurious atelier to run your fingers through a collection of rich fabrics sourced from the finest European mills ranging from Lanificio Carlo Barbera, Valentino, Ermenegildo Zegna to the super fine Kimkhab brocade made by interweaving gold threads among others. Bespoke sherwanis are something you might want to try here apart from the “Made to Measure” sharp cut fine suits made by master cutter tailor trained in the Mecca of fashion – Milan, Italy.

The ladies section includes introductory collection of select evening wear for now but which will expand to a formidable section in the forthcoming months.

Arora’s vision is “to create a wardrobe that is sharp in both look and pricing and designed for the glamourous urban consumer.” That shouldn’t be difficult for someone who invariably gets the second glance at most parties for his immaculate dressing sense.

The customised service will take four to six weeks. Shirts here range from Rs 6000 while formal suits, starts from Rs 50,000 onwards.  Please call for appointments first. For more information you can visit www.jasarora.com